Newsletter #16 ::
The Newsletter of AFLMA Inc, the AFL Members Association.
In this issue:
1) AFLMA Strategic Planning
2) AFL Membership Renewals
3) From MCC News
4) Summer Reading
5) In-Between Footy-Seasons Greetings
6) Contact details
AFLMA STRATEGIC PLANNING
Last issue we told you that the AFLMA Committee would be using the summer
to prepare a Strategic Plan. We also asked for your perspective on what we
have achieved so far and what we should aim to do in the coming four or
five years. We'd like to thank all those to sent in their thoughts, which
have helped us gain a vision for what the AFLMA Membership wants the
Association to be.
The Committee is currently reviewing a second draft of the Strategic Plan,
and the intention is to release the document in the lead-up to the 2003
AFL MEMBERSHIP RENEWAL PACKAGE
Last issue we also asked for your feedback about the 2003 Membership
Renewal package. A lot of people wrote in, and we thank them for their
response. Many members are concerned about the requirement to pay
membership fees just prior to Christmas. Subsequently, on 26 November we
sent this letter to the AFL:
I write requesting that the AFL consider offering AFL Members the
opportunity to pay their AFL Membership for the 2004 season and
beyond by way of instalments.
It is the considered opinion of the AFLMA that the AFL can benefit
by allowing its members to pay their annual subscription in three
or four monthly instalments, spread from the end of November to the
end of February (or before the start of the pre-season competition).
The benefits to the AFL would include:
· the improved image of goodwill afforded to its members in the
time just before Christmas
· the avoidance of losing some members who would otherwise cancel
· the clearer idea of the % renewal rates, thereby assisting your
planning for the following season
· the lowering of costs incurred in chasing late payers.
Since it is possible for Club members to pay their subscriptions
in instalments, we see no reason why the AFL could not allow for
this method of payment.
The membership renewal notes: "If, for some reason, you cannot pay
on this date, please call the AFL Members Service Centre to make
alternative arrangements." However those who are uncomfortable
talking about their financial situation are unlikely to make the
approach. An open offer to accept instalments would reduce the
costs of administration associated with answering telephone calls
and responding to emails.
The AFLMA has received numerous comments from members pointing out
the financial burden of being required to pay AFL Membership, in
full, just prior to Christmas. We believe that the option of paying
by instalments, without surcharge, is one that will assist the AFL
to retain its membership base.
Last week we received a response. Currently the AFL have offered Family
Package holders the option of payment by instalments, and this is
considered as a trial for a wider payment plan programme. The AFL
Membership department is currently considering a number of payment
options for the 2004 season.
We note that Membership renewals were actually due on Friday 13th December.
However telephone calls to the AFL Membership Department have revealed that
those who haven't renewed will receive a reminder notice in January.
FROM MCC NEWS
The AFL Membership gets a mention in the latest (December 2002) issue of
the MCC News. The article, which discusses their contract with the AFL,
The agreement, ratified as recently as 2001, is a mutually beneficial
partnership with the league which had its genesis in the various
MCC-AFL arrangements underpinning funding for the Great Southern
Stand in 1990-92.
In that environment the league was able to greatly expand its own
membership, which now contributes $12 million annually to AFL income,
while the ground benefited from the new revenue streams being created.
Members of both the MCC and AFL pay their subs in anticipation of
certain games being played on the ground. Corporate supporters, vital
to the ongoing development of the stadium, enter into leases assuming
that matches such as the Preliminary Final will be on the MCC menu.
Preferred suppliers take on long-term contracts based on fixtures
locked into the ground.
Some AFL Members have expressed to us their disappointment that the AFL
has inserted into our Terms & Conditions a clause that the AFL makes no
that there will be a final in
the Finals Series. One member has made that point that with the reduced
capacity due to the MCG redevelopment for some AFL Members the
Preliminary Final may well be the ultimate match they are able to attend
over the next three AFL Seasons.
"Football: The People's Game?" is the title of Dr Alf Andrews’ PhD thesis.
Some months ago we placed two extracts from Chapter 7 of the thesis on
the AFLMA website, as they relate to the AFL Membership. The AFLMA is
grateful to Dr Andrews for his permission to publish these extracts on our
Anyone wishing to read the Extracts can do so at
http://www.aflma.com/Andrews%20Thesis.pdf , while you can read Dr
Andrews' complete thesis at http://alf.magpies.net . (Both the extract
and the complete thesis are only available as PDF files. Subsequently
you'll need a copy of Acrobat Reader to access the files.)
IN BETWEEN FOOTY-SEASONS GREETINGS
As we wind down to the end of the year the AFLMA Committee would like to
take this opportunity to wish you all the best for the holiday season.
Patterson VIC 3204
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